谈谈数字经济环境下企业的商业模式

On Business Models in the Context of Digital Economy

互联网经济的发展,催生商业模式的多样性。同一行业,同样战略的企业,商业模式不一样,其企业经营结果大不相同。企业在数字经济环境下,更需要解构商业模式,提炼企业价值主张,细分价值链,整合利益相关方,设计适合本企业的交易结构,形成独特的商业模式,于数字经济大潮中破浪远航。

Growth of the Internet economy fosters diversity of business models.Enterprises in the same sector implementing the same strategy may select diverse business models,which leads to significantly different business results.In the context of digital economy,more importance should be attached to deconstructing business models,extracting and purifying value propositions of an enterprise,subdividing the value chain,integrating the interested parties,designing transaction structure suitable for a specific enterprise and forming a unique business model.In this way,an enterprise doing so can sail through the waves of digital economy.