新型消费模式下大学生理性消费观培育对策研究

Research on Strategies for Cultivating Rational Consumption Concept Among College Students Under the New Consumption Model

新型消费模式下,便捷的购物模式使大学生出现超前消费、从众消费等不良行为,这是由于大学生缺乏理性消费观培育造成的。试通过问卷星平台向全国大学生发放调查问卷,并收回737份有效问卷,根据问卷结果,围绕大学生消费观培育过程中的困境展开分析并讨论其产生的原因,积极探索对大学生理性消费观培育的有效对策,旨在打造学校、家庭、社会及学生自身教育“四位一体”的系统工程,使大学生养成理性、科学、绿色可持续的消费观。

Under the new consumption model,the convenient shopping mode has led to unhealthy behaviors such as excessive consumption and herd consumption among college students,which is caused by the lack of cultivation of rational consumption concept among college students.This article distributed survey questionnaires to college students nationwide through the Question Star platform,and collected 737 valid questionnaires.Based on the questionnaire results,the difficulties faced by college students in the process of cultivating their consumption views are analyzed,and effective strategies for cultivating their rational consumption views are actively explored,which aim to create a systematic engineering of"four in one"education for schools,families,society,and students themselves,so that college students can develop rational,scientific and sustainable consumption concept.