基于层次分析法的泉州市康养旅游资源评价

Research on the Evaluation of Health and Wellness Tourism Resources in Quanzhou on the Strength of Analytic Hierarchy Process

选取泉州市作为研究对象,运用层次分析法,构建以康养旅游资源价值、康养旅游环境价值和康养旅游开发条件为准则层,以宗教类康养旅游资源、海洋康养旅游资源、非遗康养旅游资源为备选方案层的康养旅游资源评价体系,并对各评价指标进行定量分析。结果表明,泉州市康养旅游资源价值权重位列第一,占据核心地位,而备选方案层中,海洋康养旅游资源的权重最高,非遗康养旅游资源的权重次之,宗教类康养旅游资源的权重最低。根据评价结果,提出了凸显特色康养旅游资源价值、赋能多元康养、提升开发条件、重视专业人才、打造知名康养旅居地等泉州市康养旅游发展对策建议。

Taking Quanzhou as the research object,this study adopts the Analytic Hierarchy Process(AHP)to construct an evaluation system for health and wellness tourism resources.The evaluation system consists of three criteria layers,namely the value of health and wellness tourism resources,the value of health and wellness tourism environment,and the conditions for health and wellness tourism development.At the alternative options layer,the evaluation system includes religious-based health and wellness tourism resources,marine-based health and wellness tourism resources,and intangible cultural heritage-based health and wellness tourism resources.Quantitative analysis is conducted on each evaluation indicator.The results indicate that the value of health and wellness tourism resources in Quanzhou ranks first in terms of weight,demonstrating its central importance.Among the alternative options,marine-based health and wellness tourism resources receive the highest weight,followed by intangible cultural heritage-based health and wellness tourism resources,while religious-based health and wellness tourism resources have the lowest weight.Based on the evaluation results,this study puts forward suggestions for the development of health and wellness tourism in Quanzhou,including highlighting characteristic health and wellness tourism resource values,empowering diversified health and wellness tourism,enhancing development conditions,emphasizing the importance of professional talents,and constructing well-known health and wellness tourism resorts.