基于劝导技术的数字体育应用原理、风险与防范研究

Principles,Risks,and Prevention of Digital Sports Application Based on Persuasion Technology

基于文献资料调研与逻辑分析,解析劝导技术嵌入数字体育的应用原理、风险机制及防范方案。研究认为,基于劝导技术的数字体育设计原理是借助劝导理论把设计者意图以“脚本”形式进行数据编码,实现中介变量具体化,据此干预体育参与者意图和行动。宏观角度,以追求市场效益为目标的传统科技创新模式易滋生风险,要以外部治理方式平衡公共利益与个体利益;微观角度,劝导技术自身蕴含着结构性风险,包括信度风险、效度风险和拟合度风险。化解信度风险需要贯彻负责任创新理念、提升技术设计透明性、开展技术伦理审查;化解效度风险需要通过技术创新来提升技术适应性,并以共同参与技术设计方式来克服“家长主义”;化解拟合度风险要强化价值敏感设计,要重视生命权利、公平正义、人格尊严等敏感价值,关注青少年、老年人及残障人士等特殊人群需求。

This article is based on literature research and logical analysis,analyzed the application principle,risk mechanism,and prevention plan of persuasion technology embedded in digital sports.The research suggests that the principle of digital sports design based on persuasion technology is to use persuasion theory to encode the designer’s intentions in the form of"scripts"and achieve the concretization of intermediary variables,thereby intervening in the intentions and actions of sports participants.From a macro perspective,traditional technological innovation models that aim to pursue market benefits are prone to risks,and external governance should be used to balance public and individual interests;From a micro perspective,persuasion technology itself carries structural risks,including reliability risk,validity risk,and fit risk.Resolving reliability risks requires implementing responsible innovation concepts,enhancing transparency in technological design,and conducting ethical reviews of technology;Resolving validity risks requires enhancing technological adaptability through technological innovation,and overcoming"paternalism"through joint participation in technological design;To mitigate the risk of fit,it is necessary to strengthen value sensitive design,pay attention to sensitive values such as the right to life,faimess and justice,and personal dignity,and pay attention to the needs of special populations such as adolescents,the elderly,and people with disabilities.