乡村振兴背景下直播助农存在的问题及对策研究

在信息技术不断发展的新媒体时代,移动互联网发展更加多元化,短视频平台开拓直播带货板块,打造人人都可以是主播的实时分享的网络环境,为农产品销售带来新的发展机遇。基于此,该文以直播助农为主题详细分析直播助农过程中存在的不足,主要包括物流配送能力低、农产品直播管理制度缺失、农产品品牌化程度低,依据此从物流、直播管理制度和品牌化建设提出一些建议。

In the new media era which boasts the continuous development of information technology,the development of mobile Internet is more diversified.The short video platform opens up the live streaming with goods plate,creating a real-time sharing network environment in which everyone seems an anchor person,which has brought new opportunities for development of agricultural products sales.Therefore,this paper takes live streaming as the theme to analyze in detail the shortcomings in the process of helping farmers,including low capacity of logistics and distribution,lack of direct seeding management system of agricultural products,and low degree of branding of agricultural products.Thus,some suggestions are put forward in terms of logistics,live streaming management system and brand construction.