我国农产品质量规制政策的微观经济效应评估:以“三品一标”质量认证为例

Assessing the Microeconomic Effects of Agricultural Products Quality Regulation Policies in China:Evidence from“Sanpinyibiao”Quality Certification

农产品“三品一标”(即绿色、有机、达标合格和地理标志农产品)是我国政府主导的安全优质农产品公共品牌。作为政府产品质量规制的重要组成部分,“三品一标”是我国特有的从安全底线到质量高线的多层次质量规制体系。文章以“三品一标”为例,利用我国2009-2022年190家农业与食品制造企业的数据,对我国农产品质量规制政策的微观经济效果做全面评估,以回答政策能否在规制企业产品质量的同时给企业带来绩效改善,即政策是否可以持续的问题。研究表明,农产品质量规制政策能有效改善企业经济绩效,且企业的声誉提高在绩效改善的过程中发挥了中介效应。进一步研究发现,上述效应在不同市场、区域和规模方面存在异质性,在面临国内市场、经济发达地区和大型企业中的效果更加显著。本文的研究结论有助于为我国当前农业发展由数量扩张向质量提升的转变提供有效路径。

“Sanpinyibiao”quality certifications,which including green,organic,standard qualified and geographical indication agricultural products quality certifications,is a systematic quality certification of safe and high-quality public brand of agricultural products oriented by government.As an important part of the government product quality regulation system,“Sanpinyibiao”is a unique multi-level quality regulation from the bottom to the high line of quality.In this paper,we used a panel data of 190 agricultural and food manufacturing firms in China from 2009 to 2022 and conducted a comprehensive evaluation of the microeconomic effects of agricultural product quality regulation policies in China.We try to answer the question that whether policies can improve enterprise performance while regulating product quality,that is,the sustainability of the policy.The results show that,China’s agricultural product quality regulation policy can effectively improve firms’economic performance,and corporate reputation plays an mediate effect in the process of performance improvement.Further study found that the above effects are more significant in domestic market(vs.foreign market),economically developed regions(vs.less-developed regions)and large firms(vs.small firms).The findings of this paper provide an effective path for the China’s ongoing agricultural development transformation from quantity expansion to quality promotion.