铜文化博物馆产业化发展路径研究

Research on the Industrialization Development Paths of Copper Culture Museum

以铜文化作为研究视角,以博物馆产业化作为研究对象,文章探究铜文化博物馆产业化发展过程中存在的问题,与同样是青铜文化的三星堆博物馆进行对比分析发现:铜陵市在铜文化博物馆产业化发展过程中存在博物馆规模小、产业化辐射能力有限、营销力度不够和城市文化消费活力不足等问题;应扩大铜文化博物馆规模,提高铜文化博物馆IP知名度,打造铜文化博物馆全产业链条,制定惠民文化消费政策,促进铜文化博物馆产业化高质量发展。

Taking copper culture as the research perspective and museum economy as the research object,this paper explores the problems existing in the economic development process of copper culture museum and analyzes the feasibility and specific path of industrialization of copper culture museum,especially the comparative analysis of Sanxingdui Museum,which is also a bronze culture.Tongling City has the problems of small economic scale,weak economic radiation ability,low visibility and low industrialization in the development of copper culture museum,so it is necessary to expand the scale of the copper culture museum,improve the IP visibility of the copper culture museum,build the whole industrial chain of the copper culture museum,formulate cultural consumption policies that benefit the people,and promote the industrialization and high-quality development of the copper culture museum.