设计加乘 创意破圈——跨界联名下的品牌视觉设计研究

Research on Packaging Design Under the Infl uence of Cross-border Co-branding

跨界传递了时代经济与文化艺术更迭的焕新与融合,是两个或多个不同领域的品牌相互借鉴各自的设计元素或功能的互补与合作。跨界联名设计可以推出更加新颖的视觉设计与创新产品,利用话题热度进行品牌知名度与美誉度的双倍获利。

Cross-border represents a new life attitude and aesthetic way of integration,two or more brands in diff erent fi elds learn from each other's design elements or complementary functions.Cross-border co-branding can launch more novel packaging design and innovative products,while earning enough topic heat,but also to a greater extent to improve the brand reputation.