理性消费时代视觉设计的发展趋势与对策探讨

Discussion on the Development Trend and Countermeasure of Visual Design in the Era of Rational Consumption

理性消费背景下,大众生活习惯、行为方式和审美取向悄然发生着质变,将很大程度上影响未来视觉设计的发展方向。文章通过探讨大众观念变化和新技术应用对视觉设计产生的影响,从而提出追求以人为本的核心理念、注重传递人文关怀、善用不断发展的数字媒体技术等对策,以适应新时代设计的不断创新突破。

Under the social environment of rational consumption era,public living habits,audiovisual behavior,and aesthetic orientation are transforming.This trend will surely aff ect the future direction of design.This paper discusses the infl uence of the change in public’s mindset and the application of new technology on visual design,thus advocates that visual designers should pursue the core idea of Human-oriented and focus on the transmission of human care,take good advantage of the continuously developing digital media technology,so as to achieve signifi cant creative breakthrough.