博物馆文创IP形象设计及衍生研究

Research on the Design of Cultural and Creative IP Image of Museums

分析博物馆文创IP形象的发展现状和衍生形式,总结设计要点,探讨线上数字化衍生、线下实体化方式、线下体验活动三种形式,以丰富的内涵、独特的形象和多维度传播方式,丰富博物馆文创IP形象的生命力。

The paper analyzes the development status of the museum's cultural and creative IP image,explores the derivative form of the cultural and creative IP image,summarizes the key points of the design,and discusses the three forms of the museum's cultural and creative IP image derivation,including online digital derivation,offl ine materialization and offl ine experience activities.