濒危动物IP形象的设计开发与文化市场应用

Design and Development of Endangered Animal IP Image and Cultural Market Application

随着地球上许多动物消失在人类视野,濒危动物的群体也受到了社会关注。越来越多的濒危动物的IP形象出现,并且其IP形象的开发呈现了多元化和价值导向的发展。濒危动物的IP形象不仅用于自身的保护宣传,还具有社会应用和文化价值。

With the gradual disappearance of many animals from the public view,the endangered animal groups have gradually attracted people's attention.More and more IP images of these animals have emerged,and the development of their IP images has shown diversifi ed and value-oriented development.The IP image of endangered animals is not only used for the protection and propaganda of endangered animals themselves,but also has practical application value and cultural value.