社会资本、技术感知对茶农有机肥替代化肥技术采纳行为影响研究——基于江苏省茶叶主产区溧阳市茶农调研数据

Influence of Social Capital and Technology Perception on the Adoption of Organic Fertilizer——Based on the Survey Data of the Main Tea Producing Farmers in Liyang City,Jiangsu Province

基于江苏省茶叶主产区溧阳市365位茶农的调研数据,通过结构方程模型分析社会资本、技术感知与茶农有机肥替代化肥技术采纳行为之间的关系,并揭示了不同个人特征和家庭禀赋对茶农技术采纳行为存在异质性影响,以期促进溧阳市茶业绿色化、有机化。结果发现:①社会资本和技术感知正向促进茶农有机肥替代化肥技术采纳行为。②社会网络在技术易用性感知;社会信任在技术有用性感知和易用性感知;社会规范在技术有用性感知对茶农技术采纳行为存在中介作用。③茶农个人特征和家庭禀赋对其有机肥替代化肥技术采纳行为影响有着显著差异性,主要表现在性别、年龄、种植年限和茶园种植面积四个方面,受教育程度、家庭从事茶叶种植人数、茶叶生产年收入占家庭年收入的比值这三个方面并没有表现出显著差异。

Based on a survey of 365 tea farmers in Liyang City,the main tea-growing area of Jiangsu Province,a structural equation model was explored to examine the relationship between social capital,technology perception and tea farmers'acceptance behavior of organic fertilizer over chemical fertilizer technology.The study also investigated how various personal characteristics and family resources influenced the adoption of organic fertilizers.The findings revealed heterogeneous effects on tea farmers'technology adoption behavior,contributing to the advancement of ecofriendly practices and the overall development of the tea industry in Liyang City.The results revealed that:Social capital and technology perception positively influence tea farmers’adoption of organic ferilizers over chemical fertilizers.②Social trust can be perceived through the usefulness of the technology and the ease of use of the technology,social networks can be perceived through the ease of use of technology,and social norms has a mediating effect on tea farmers'adoption behavior in adopting organic fertilizers instead of chemical fertilizer technology and perception of technology benefits.③Tea farmers'personal characteristics and family resources significantly impact their adoption of organic fertilizers..Factors such as gender,age,years of tea cultivation,tea garden size,and education level demonstrate notable differences.However,the ratio of annual tea production income to annual household income did not show any significant differences.