微阅读时代高校图书馆阅读推广创新策略探析——以湖北工业大学图书馆为例

Analysis of Innovative Strategies for Reading Promotion in University Li-braries in the Era of Micro-Reading--Taking the Library of Hubei University of Technology as an Example

在提出微阅读定义的基础上,分析了微阅读时代高校图书馆开展阅读推广活动的优势和存在的问题,最后从特色式和体验式开展阅读推广活动、利用微信平台开展基于微阅读的高校图书馆阅读推广活动、开展线上线下结合的书评活动、加强馆员队伍建设4个方面,以湖北工业大学图书馆创新阅读推广活动的方式方法为例,旨在营造一种独具特色的阅读氛围,让读者感受体验式阅读,实现全馆全校的大阅读环境。

Based on the proposal of the definition of micro-reading,this paper proposes the advantages and existing problems of carrying out reading promotion activities in university libraries in the era of micro-reading.Finally,from four perspectives:carrying out characteristic and experiential reading promotion activities,carrying out reading promotion activities in university libraries based on micro-reading by the WeChat platform,carrying out online and offline book review activities,and strengthening the construction of the librarian staff,this paper takes the ways and methods of innovative reading promotion activities in the Library of Hubei University of Technology as examples,and aims to create a distinctive reading atmosphere to let readers feel experiential reading and achieve a general reading environment of the entire library and school.