大数据时代下公共图书馆读者个性化定制服务研究

Research on Personalized Customized Services for Readers in Public Libraries in the Era of Big Data

近年来,随着大数据技术的迅速发展,公共图书馆作为知识传播和文化交流的重要场所,也面临着新的挑战与机遇。传统的图书馆服务模式已经无法满足读者个性化需求。大数据时代下,读者个性化需求日益凸显。不同读者对知识的需求、阅读习惯、兴趣偏好等存在差异,传统的一刀切服务模式已经不能满足读者的多样化需求。研究公共图书馆读者个性化定制服务,有助于提升图书馆的服务质量和读者满意度。通过提供个性化的服务,可以增加读者的参与度和忠诚度,提高图书馆的社会影响力。

In recent years,with the rapid development of big data technology,public libraries are also facing new challenges and opportunities as important places for knowledge dissemination and cultural exchange,and the traditional library service model can no longer meet the personalized needs of readers.The personalized needs of readers are becoming increasingly prominent in the era of big data,different readers have different needs for knowledge,reading habits and interest preferences,and the traditional one-size-fits-all service model can no longer meet the diverse needs of readers.Studying personalized customized services for readers in public libraries can help improve the quality of library services and reader satisfaction.By providing personalized services,it is possible to increase the engagement and loyalty of readers and enhance the influence and social image of the library.