基于消费者心理的服装形象设计策略分析

Analysis of Clothing Image Design Strategies based on Consumer Psychology

本文深入探讨了消费者心理在服装形象设计中的核心作用,详细分析了色彩、款式和面料等设计元素如何与消费者心理相互影响。通过本文的研究,旨在为服装设计师和品牌管理者提供基于消费者心理的有效设计策略,从而增强品牌形象和市场竞争力。

This article delves into the core role of consumer psychology in clothing image design,and analyzes in detail how design elements such as color,style,and fabric interact with consumer psychology.Through this study,the aim is to provide effective design strategies based on consumer psychology for fashion designers and brand managers,thereby enhancing brand image and market competitiveness.