文博旅游视域下的文创茶具设计研究

Research on the Design and Development of Cultural and Creative Tea Sets under the Perspective of Cultural Museum Tourism

在文旅商产业融合并大力发展的背景下,博物馆衍生产业面临着来自市场的机遇与考验,有十足的必要去提升文博旅游视域下的文创产品设计水平。通过总览与分析如今的旅游和文化产业发展现状,提出了建立“博物馆生活”的设计管理策略,聚焦于茶文化视域下文旅商产业生态创新模式研究。以体验经济时代下的农业文创产品体验要素分析为基础,对神话言品牌主导的博物馆文创茶具设计的典型案例进行分析,剖析了其设计中优秀经验,提出了文博旅游视域下文创产品创新设计方式模式。

In the context of the integration and vigorous development of the cultural,tourism and commercial industries,the museum derivative industry is facing opportunities and tests from the market,and it is necessary to improve the design level of cultural and creative products from the perspective of cultural and museum tourism.Through the overview and analysis of the current development status of tourism and cultural industry,the design and management strategy of establishing“museum life”is proposed,focusing on the research on the ecological innovation model of tourism and business industry from the perspective of tea culture.Based on the analysis of the experience elements of agricultural cultural and creative products in the era of experience economy,this paper analyzes the typical cases of museum cultural and creative tea set design led by mythological brands,analyzes the excellent experience in its design,and puts forward the innovative design mode of cultural and creative products from the perspective of cultural and museum tourism.