修辞学视角下的网络短视频“这是体”研究

“Zheshiti”in the Network Short Video Research Under the Perspective of Rhetoric Studies

“这是体”是短视频平台兴起的一种以“这是……,这是……,这是……”为固定句式的网络语体。它借助于排比、同异、拈比、衬跌等多种修辞格,形成节奏明快、时尚新颖的特点。这种表达创新和丰富了语言表达形式,它与“梗”的融合能够引发圈层心理共鸣,折射出网络流行语体与媒介传播方式的依存日益紧密的态势,同时也在客观上提醒人们对故意消解语义和逻辑的表达方式保持应有的警惕。

“Zheshiti”(这是体)is a kind of network word that rose on the short video platform.It uses“this is...,this is...,this is...”as a fixed sentence formula.It uses a variety of figures of speech such as“Paibi”(排比),“Tongyi”(同异),“Nianbi”(拈比),“Chendie”(衬跌)to form a fast-paced,fashionable and novel characteristic.This expression of innovation and enriching language expression,and the integration of“Zheshiti”(这是体)and“meme”can trigger some specific people’s psychological resonance,reflecting the increasingly close relationship between popular network language style and media communication ways,and also objectively reminds people to be vigilant against intentional semantic and logical expressions.