融合视觉力的有轨电车造型谱系化设计

Design of Tram Model Pedigree Integrating Visual Dynamics

文章基于视知觉动力理论,探讨视觉力在有轨电车造型谱系化设计中的实施流程与方法。首先,根据视觉力在产品造型塑造中的具体应用方法构建视觉力推演规则表;其次,整理并分析有轨电车品牌造型的典型特征,以确定谱系化所需的初始特征状态;再次,提取与品牌印象和发展趋势相关的意象词汇,从表中选取相应方法,进行特征谱系化推演;最后,在此基础上,设计出多套中车品牌谱系化特征的有轨电车方案。融合视觉力的谱系化设计方法,整体操作简便,步骤明确,能够充分体现品牌谱系和车体自身形态,为我国有轨电车企业在造型品牌形象构建方面提供了理论与方法。

This paper based on the dynamic theory of visual perception,explores the implementation process and method of visual dynamics in the pedigree design of tram modeling.Firstly,according to the specific application method of visual dynamics,a list of visual force deduction rules is constructed.Secondly,the typical features of brand tram modeling are sorted out and analyzed,and the initial modeling feature state required by brand product pedigree is determined.Then,the image words related to brand impression and development trend are extracted,and the corresponding methods are selected from the list of visual inference rules to carry out pedigree deduction of features.Finally,based on this foundation,several sets of tram schemes with the pedigree characteristics of CRRC brand are designed.The pedigree design method Integrating visual dynamics studied in this paper is easy to use,with clear and specific operation steps.This method takes into account both brand pedigree and car body shape characteristics,and enriches the theory and method of our state-owned tram enterprises in product modeling and brand image construction.