四川汉代画像砖文化创意产品的叙事性设计

Narrative Design of Cultural and Creative Products of Han Dynasty Portrait Brick in Sichuan

为更好地传播四川汉代画像砖所具有的文化内涵,发挥其文化魅力,文章对四川汉代画像砖的画像题材、艺术风格、精神内涵进行了梳理,对画像砖类文化创意产品现状展开调研与分析。提出了准确表达式、用户参与式、意境相融式三大叙事性文化创意产品设计策略,并从叙事性设计的角度提出四川汉代画像砖文化创意产品的设计方法。以设计实践验证了该方法在四川汉代画像砖文化创意产品设计中的可行性,为叙事性设计在文化创意产品中的应用提供了新思路。

In order to better promote the cultural connotations of Sichuan Han Dynasty portrait bricks and unleash their cultural charm,this article reviews the portrait themes,artistic styles,and spiritual connotations of Sichuan Han Dynasty portrait bricks,and conducts research and analysis on the current status of cultural and creative products related to portrait bricks.Three narrative cultural and creative product design strategies were proposed,including accurate expression,user participation,and artistic integration.From the perspective of narrative design,a design method for Sichuan Han Dynasty portrait brick cultural and creative products was proposed.The feasibility of this method in the design of cultural and creative products of Han Dynasty portrait bricks in Sichuan has been verified through design practice,providing new ideas for the application of narrative design in cultural and creative products.