基于小红书的图书馆阅读推广策略研究

Research on the Reading Promotion Strategy of Library Based on Little Red Book

作为当前最受欢迎的社交应用之一,小红书正在成为图书馆推进阅读推广工作的新渠道。采用了网络调查法,通过对小红书平台上文化传播公司、个人自媒体和图书馆账号进行数据统计分析,探讨图书馆小红书账号在开展阅读推广工作中的问题。建议图书馆可从以下方面着手:不断探索推广运营新模式,打造传播平台,拓宽推广渠道;探索账号运营,建立多媒体多平台传播矩阵;深耕笔记内容形式,坚持内容为王,优化呈现形式;加强用户交流互动,提升用户粘性;重视新媒体人才队伍建设,完善标准制度。

As one of the most popular social applications,Little Red Book is becoming a new channel for libraries to promote reading.This paper uses the network survey method to analyze the data of cultural communication companies,personal We Media and library accounts on the Little Red Book platform,then discusses the problems of the Little Red Book accounts in the development of reading promotion.It is suggested that the library should constantly explore and promote the new mode of operation,create communication platforms and expand promotion channels;establish a multimedia multi platform communication matrix;deeply cultivate the form of note content,adhere to the principle of content being the king,and optimize the presentation form;strengthen user communication and interaction to enhance user stickiness;pay attention to the construction of new media talent teams and improve standard systems.