论电视文化综艺节目对传统文化的现代转译

A Study on the Modern Translation of Traditional Culture from TV Cultural Variety Programs

实现传统文化创造性转化、创新性发展,关键是合理推动传统文化现代转译。正确认识传统文化现代转译的基本内涵和转译路径,是实现传统文化现代转译的首要环节和重中之重,也是理论与实践相结合的基础。新时代以来,电视文化综艺节目对传统文化的现代转译路径,可以概括为再现、融合和转换三种模式。三种转译模式各具特点、彼此关联,构成传统文化现代转译的方法论体系,共同促进传统文化的视觉意义生产和文化认同建构。

The key to achieving the creative transformation and innovative development of traditional culture is to reasonably promote the modern translation of traditional culture.A correct understanding of the basic connotation and translation path of modern translation of traditional culture is the primary and crucial step to grasp this key point and also the foundation for combining theory and practice.Since the new era the modern translation paths of traditional culture from TV cultural variety shows can be summarized as three modes reproduction integration and transformation.The three translation modes have their own characteristics and are related to each other which constitute the methodology system of modern translation of traditional culture and jointly promote the production of visual meaning and the construction of Cultural identity of traditional culture.