云南省茶叶出口实现“破壁”的路径研究及建议

Research and Suggestions on the Path to"Breaking the Wall"for Tea Export in Yunnan Province

随着全球经济一体化浪潮的不断推进,中国茶产业发展突飞猛进,茶叶出口量、出口额屡创历史新高。2020年我国提出“逐步形成以国内大循环为主体、国内国际双循环相互促进的新发展格局”的双循环战略,进一步推动茶产业跨境贸易是中国茶叶贸易的大趋势。云南省作为我国著名的茶叶生产地之一,茶叶出口总量仅约占全国茶叶出口总量的1%,就当前而言,全球的茶叶供需比较平缓,供需矛盾并不突出,云南茶产业的跨境贸易需要紧跟“国内国际双循环”和“一带一路”新机遇。茶叶贸易正处于瓶颈与突破、机遇与发展并存的时期。云南省茶叶协会和昆明海关数据显示,云南茶叶出口量自2016年开始呈逐年增长趋势,至2019年出现不稳定波动,2022年和2023年又呈下降趋势;作为中国主要的茶叶产区,随着国内外茶叶市场竞争的不断加剧,云南茶产业的市场竞争力亟需进一步提升。云南茶产业面临对内行业“内卷”不断加剧,对外市场开发受限的问题,云南茶叶出口贸易如何“破壁”成为云南省内茶行业企业和政府部门重点关注的问题,本文将通过对云南省近年来茶叶出口的数据分析和对比,找出当前形势下云南省茶叶出口的主要问题,并就此提出解决问题的建议,以供参考。

With the continuous advancement of the wave of global economic integration,China’s tea industry has made rapid progress,and the export volume and export value of tea have repeatedly reached a record high.In 2020,China proposed the"dual circulation"strategy,aiming to gradually form a new development pattern where the domestic circulation serves as the mainstay and the domestic and international circulations reinforce each other.This strategy further promotes cross-border trade in the tea industry,which is becoming a major trend in China's tea trade.Yunnan Province,as one of the most famous tea-producing areas in China,accounts for only approximately 1%of the total national tea exports.Currently,the global tea supply and demand are relatively stable,the contradiction between supply and demand is not outstanding.The cross-border trade of Yunnan’s tea industry needs to align with the new opportunities arising from the“international and domestic dual circulation”and the Belt and Road Initiative.Tea trade is in a period where bottlenecks and breakthroughs coexist with opportunities and development.According to data from the Yunnan Tea Association and Kunming Customs,Yunnan's tea export volume has been growing annually since 2016,but experiencedfluctuations in 2019 and a downward trend in 2022 and 2023.As one of China's major tea-producing regions,Yunnan's tea industry faces increasingly fierce competition in both domestic and international markets.Therefore,it is imperative to further enhance the market competitiveness of Yunnan's tea industry.Yunnan’s tea industry faces the internal issue of intensifying"involution"and limited external market development.How to break through the barriers of tea exports in Yunnan has become a focus of attention for tea enterprises and government departments within the province.This paper analyzes and compares the data on Yunnan’s tea exports in recent years to identify the main problems with tea exports under the current circumstance,and provides suggestions for solving these problems.