浙江省文化与旅游产业融合发展态势测度与评价

Measurement and Evaluation of the Integrated Development of the Cultural and Tourism Industries in Zhejiang Province

浙江省地处我国东南沿海,拥有丰富的自然和历史人文旅游资源。本文运用CRITIC权重法,采用耦合协调度模型,合理利用文化与旅游产业中的17个指标,分析2011—2021年浙江省文旅产业融合发展的耦合度及综合发展水平态势并进行评价。研究表明:浙江省文旅产业融合综合发展水平从整体来看呈现上升趋势。两大产业耦合协调度不高,处于中级协调,距离良好协调和优质协调还有一定距离。从两大产业发展态势情况来看,文化产业整体上滞后数量较多,旅游产业发展明显强于文化产业发展。结果建议:厘清现有文化与旅游资源的开发,并进一步加大科技创新投入,能够使数字技术赋能文旅产业发展、促进传统三大产业的联动发展,有效推动浙江省文旅产业深度融合,为其他省市提供实践经验。

Zhejiang Province is located on the southeast coast of China,with rich natural and historical cultural tourism resources.This paper uses the CRITIC weighting method,the coupling coordination degree model,and 17 indicators in cultural and tourism industries to analyze and evaluate the coupling degree and comprehensive level of integrated development of the cultural and tourism industries in Zhejiang Province from 2011 to 2021.The research shows that the comprehensive level of integrated development of the cultural and tourism industries in Zhejiang Province is on an upward trend.The coupling coordination between the two industries is at a moderate level,still some distance from good coordination and high-quality coordination.Regarding the development of the two industries,the cultural industry lags much behind,and the development of the tourism industry is significantly stronger than that of the cultural industry.The results suggest that it is important to clarify the development of existing cultural and tourism resources and further increase investment in scientific and technological innovation.It is also necessary to empower the development of cultural and tourism industries with digital technology and promote the coordinated development of the three traditional industries,thus effectively driving the deep integration of the cultural and tourism industries in Zhejiang Province and providing practical experience for other provinces and cities.