从关系差序到知识差序:农村中老年人数字反哺研究——基于科学信息传播的考察

From the Different Sequence of Relationship to Different Sequence of Knowledge:Based on the Investigation of Digital Feedback Paths of Scientific Information for Middle-Aged and Elderly People in Rural Areas

智能传播时代的到来,为农村地区的科学信息反哺路径提供了技术和环境支撑。作为“数字原住民”的子辈会通过“授渔”的“传授式”反哺和“授鱼”的“代理式”反哺,向父辈传播科学信息或技能,帮助农村中老年人规避数字风险,全面提升生活质量。值得注意的是,数字媒介的去中心化和风险发展的快速发展加剧了“前喻文化”的瓦解,“后喻文化”逐渐崛起。在此过程中,数字反哺的知识差序渐渐被关系差序取代,子辈获取和掌握科学信息的能力已经成为中老年人选择求助对象的核心依据。

The era of intelligent communication provides technical and environmental support for the path of scientific information feeding in rural areas.The digital natives could spread scientific knowledge or information to their parents through imparting feedback and proxy feedback,thus improving the scientific literacy of middle-aged and elderly people in rural areas.It is worth pointing out that the decentralization of digital media and the rapid progress of events have jointly accelerated the collapse of the pre-figurative culture and the gradual rise of the post-figurative culture.At the same time,the knowledge differential order in the process of digital feedback has gradually replaced the relationship differential order,and the children's ability to acquire and master scientific information has become an important basis for the middle-aged and elderly people to decide who to turn to for help.