摘要
近年来,我国跨境电商行业快速发展,政府部门为了促进外贸企业的转型升级,制定了支持外贸企业跨境电商零售出口的政策,推动了外贸企业实现可持续发展目标。但从目前外贸企业跨境电商零售出口的情况来看,其中仍然存在各种问题,如缺乏专业化的人才、出口产品过于单一等,严重阻碍了外贸企业跨境电商的发展,导致其面临着严重的发展困境。基于此,文章通过分析我国外贸企业跨境电商零售出口的现状,明确我国外贸企业跨境电商零售出口的困境,提出针对性的解决方案,以有效提高我国外贸企业的经济效益。
In recent years,the cross border e-commerce industry has developed rapidly.In order to promote the transformation and upgrade of foreign trade enterprises,the government has formulated policies to support crossborder e-commerce retail exports of foreign trade enterprises and promote their sustainable development.However,based on the current situation of cross border e-commerce retail exports by foreign trade enterprises,there are still various problems,such as the lack of specialized talents and excessively single export products,which seriously hinder the development of cross border e-commerce by foreign trade enterprises and lead to serious development difficulties.Based on this,this article analyzes the current situation of cross border e-commerce retail exports of Chinese foreign trade enterprises,clarifies their difficulties,proposes targeted solutions,and effectively improves the economic benefits of Chinese foreign trade enterprises.
作者
任文博
REN Wenbo(Luoyang Normal University,Luoyang 471934,China)
出处
《商业观察》
2024年第7期45-48,共4页
BUSINESS OBSERVATION
关键词
外贸企业
跨境电商
零售出口
困境
对策
foreign trade enterprises
cross border e-commerce
retail exports
difficulties
countermeasures