我国外贸企业跨境电商零售出口的困境和对策

Dilemma and Countermeasures of Cross Border E-Commerce Retail Export of China's Foreign Trade Enterprises

近年来,我国跨境电商行业快速发展,政府部门为了促进外贸企业的转型升级,制定了支持外贸企业跨境电商零售出口的政策,推动了外贸企业实现可持续发展目标。但从目前外贸企业跨境电商零售出口的情况来看,其中仍然存在各种问题,如缺乏专业化的人才、出口产品过于单一等,严重阻碍了外贸企业跨境电商的发展,导致其面临着严重的发展困境。基于此,文章通过分析我国外贸企业跨境电商零售出口的现状,明确我国外贸企业跨境电商零售出口的困境,提出针对性的解决方案,以有效提高我国外贸企业的经济效益。

In recent years,the cross border e-commerce industry has developed rapidly.In order to promote the transformation and upgrade of foreign trade enterprises,the government has formulated policies to support crossborder e-commerce retail exports of foreign trade enterprises and promote their sustainable development.However,based on the current situation of cross border e-commerce retail exports by foreign trade enterprises,there are still various problems,such as the lack of specialized talents and excessively single export products,which seriously hinder the development of cross border e-commerce by foreign trade enterprises and lead to serious development difficulties.Based on this,this article analyzes the current situation of cross border e-commerce retail exports of Chinese foreign trade enterprises,clarifies their difficulties,proposes targeted solutions,and effectively improves the economic benefits of Chinese foreign trade enterprises.