动态能力视角下的企业发展战略分析--基于JT速递的案例研究

Analysis of Enterprise Development Strategy from the Perspective of Dynamic Capabilities:Based on a Case Study of J&T Express

在激烈的国际市场和多变的外部环境下,企业发展战略的实施至关重要。其有助于企业通过加强核心优势,实现内外部资源的动态平衡。文章研究以快递行业中的JT速递公司为案例,基于动态能力视角,采用单一案例的纵向研究方法,来分析该公司的发展演进过程。同时,研究运用SWOT分析模型,从多个角度审视了JT速递的外部环境和内部资源。最后,深入探讨了JT速递的企业发展战略,并提出了相关建议,以促进该企业和整个行业的可持续发展。

In the fierce international market and rapidly changing external environment,the implementation of enterprise development strategies is crucial.It helps companies strengthen their core competencies to achieve the dynamic balance of internal and external resources.This study takes J&T Express,a company in the express delivery industry,as a case study.From the perspective of dynamic capabilities and employing a longitudinal research approach with a single case,the paper analyzes the company's development evolution process.Simultaneously,the study applies the SWOT analysis model to examine its external environment and internal resources from multiple perspectives.Finally,a comprehensive exploration of J&T Express corporate development strategy is conducted,and relevant recommendations are proposed to promote the sustainable development of the company and the entire industry.