定制家具行业数字化转型过程的价值创造

Value Creation in the Digital Transformation Process of Customized Furniture Industry

随着大数据、人工智能的快速发展,国家出台了一系列政策支持企业数字化转型。数字化转型不仅可以提高企业的生产效率、营销效率以及物流效率等,还能够节约相应的成本。定制家具行业作为制造业的分支业务,随着人均收入以及城镇化率的不断提高,再加上消费主力军逐渐以95后为主,对于定制家具的需求日益旺盛,该行业需要解决个性定制和批量生产的矛盾,这就迫切需要数字化转型,打通生产矛盾壁垒。文章以定制家具行业为例,探寻在数字化转型过程中如何实现价值创造,提升企业价值。

With the rapid development of big data and artificial intelligence,the country has introduced a series of policies to support the digital transformation of enterprises.Digital transformation can not only improve the production efficiency,marketing efficiency,and logistics efficiency of enterprises,but also save corresponding costs.Customized furniture,as a branch of the manufacturing industry,with the continuous improvement of per capital income and urbanization rate,with the main consumer force gradually being the post-95s generation,the demand for customized furniture is increasing.The industry needs to solve the contradiction between personalized customization and mass production.This urgently requires digital transformation to break through production barriers.This article takes the customized furniture industry as an example to explore how to achieve value creation and enhance enterprise value in the process of digital transformation.