浅析茶旅融合发展的共同富裕机制——以浙江苍南为例

A Brief Analysis of the Common Prosperity Mechanism of Tea Tourism Integration Development——A Case Study of Cangnan,Zhejiang Province

茶旅融合发展是茶文化旅游的升级版,是一项系统工程,其融合依赖于得天独厚的生态环境、源远流长的茶文化历史、市场活跃的区位环境、丰富多彩的旅游资源和良好的市场影响力等有利条件。茶旅融合发展要突出生态、创新、共享的特点,在融合中需形成可持续发展的生态保护机制、“多位一体”的利益协调机制、以“茶产业+旅游业”为主导的产业发展机制、茶旅融合发展的共富机制,全面提升综合经济效益,增加茶农收入和就业机会,促进共同富裕。

The integrated development of tea tourism is an upgraded version of tea culture tourism and a systematic project.Its integration depends on favorable conditions such as unique ecological environment,long-established tea culture,active market location environment,rich and colorful tourism resources and good market influence.The in-tegrated development of tea tourism should highlight the characteristics of ecology,innovation and sharing,and form a sustainable ecological protection mechanism,a"multi-in-one"interest coordination mechanism,a"tea indus-try+tourism"as the leading industry construction mechanism,and a co-prosperity mechanism for the integrated de-velopment of tea tourism.This mechanism could comprehensively improve the comprehensive economic benefits,increase the income and employment opportunities of tea farmers,and promote common prosperity.