发展新质生产力背景下成渝地区双城经济圈城市体育消费新场景培育路径探索

The Cultivation Path of New Scenes of Sports Consumption in Chengdu-Chongqing Economic Circle Against the Background of New Quality Productive Forces

基于场景理论、空间生产理论和场域理论对成渝地区双城经济圈城市体育消费新场景进行探究,综合分析体育消费新场景的生成机理与培育路径。结果表明,城市体育消费新场景具有体验性、互动性、创新性、时尚性等特点。在城市体育消费新场景培育过程中应充分考虑区位因素、项目因素、技术因素的影响。通过将闲置工业空间转型为体育场馆,将时尚体育项目嵌入商业空间,打造体育服务综合体等方式来实现体育消费新场景空间的打造。通过优化消费环境、创新商业模式、促进产业融合、培育消费群体来推动体育消费新场景项目的健康发展。不同体育消费新场景的培育应共享体育产业扶持政策、体育产业科创成果,共创体育产业特色聚集区。应进一步破除地区市场壁垒,推动区域内人才、资本、信息、技术、数据要素的自由流通,协同发力。

Based on the scenes theory,spatial production theory and field theory,the new sports consumption scenes in the Chengdu-Chongqing economic circle are studied to comprehensively analyze the generation mechanism and cultivation path of the new sports consumption scenes.The study has shown that the new urban sports consumption scene is characterized by experience,interactivity,innovation and fashion.In the process of cultivating new scenes of urban sports consumption,full consideration should be given to the influence of location factors,project factors,and technical factors.By transforming idle industrial spaces into sports venues,embedding fashionable sports projects into commercial spaces,and creating sports service complexes,we aim to create new scene spaces for sports consumption.The healthy development of new sports consumption scene projects can be promoted by optimizing the consumption environment,innovating business models,promoting industrial integration and cultivating consumer groups.The cultivation of different new sports consumption scenes should share sports industry support policies,sports industry scientific innovation achievements,and jointly create sports industry characteristic gathering areas.It is necessary to further break down regional market barriers,promote the free flow of talents,capital,information,technology and data elements in the region,and make concerted efforts.