基于层次分析-聚类分析的快递企业影响力评价研究

Research on Influence Evaluation of Express Delivery Enterprises Based on AHP and Cluster Analysis

随着电商的迅速发展,快递物流企业对于推动经济高质量发展起到重要作用。快递企业影响力有助于提升快递公司的市场竞争力,正确评价快递公司的影响力并针对性地提升其影响力成为快递企业发展的重要课题。文中对快递物流企业的发展现状和竞争格局进行了分析。通过搜集顺丰、京东、申通、中通、圆通、韵达、德邦7家快递企业的企业市值、品牌价值、营业收入数据,先运用层次分析法(AHP)进行指标赋权,计算快递企业的综合影响力指数,后运用聚类分析法将其划分为强影响、中等影响、一般影响三种类型,评价分析各快递企业的影响力强弱并提供战略建议,以期提升快递企业影响力,促进快递物流企业健康有序发展。

With the rapid development of e-commerce,express logistics enterprises play an important role in promoting high-quality economic development.The influence of express delivery enterprises is helpful to enhance the market competitiveness of express delivery companies.It has become an important topic for the development of express delivery enterprises to evaluate the influence of express delivery companies correctly and enhance their influence pertinently.This paper analyzes the development status and competition pattern of express logistics enterprises.By collecting the market value,brand value and operating income data of seven express delivery companies,including SF Express,JD,Zhongtong,Yuantong,Shentong,Yunda and Depoon,analytic hierarchy process(AHP)is applied for index weighting,comprehensive influence index of express delivery companies is calculated,and cluster analysis is used to divide them into three types:strong influence,medium influence and general influence.Finally,the evaluation and grading results of the influence of express delivery enterprises are analyzed,and strategic suggestions are provided to enhance the influence of express delivery enterprises and promote the healthy and orderly development of express logistics enterprises.