书籍设计中的意境营造:从写意画中借鉴

The Creation of Artistic Conception in Book Design:Borrowing from the Freehand Brushwork

写意画和书籍设计有很多相同之处,两者同属于二维平面的创作。从写意画中借鉴意境营造的方法,有利于书籍设计品质的提高。通过分析写意画意境营造的经典理论,将经典理论与书籍设计创作语言相结合,以达到意境理论的真正迁移。书籍设计师不仅要借鉴写意画意境营造的创作手段,还要借鉴写意画意境营造的精神内涵,后者是意境营造的本质,前者是后者的外在表现。写意画的精神内涵包含有中庸,诗意,禅意,师法自然。创作手段包含有:留白、形象、线、笔墨、虚实。精神内涵提纲挈领,创作手段服务于精神内涵。

There are plenty of similarities between freehand brushwork and book design,both of which belong to the creation of two-dimensional plane.Borrowing the method of artistic conception creation from the freehand brushwork helps to the improvement of the quality of book design.By analyzing the classical theory of artistic conception in freehand brushwork,the classical theory is combined with the creative language of book design to achieve the actual migration of mood theory.Book designers should not only draw on the creative means of artistic conception of freehand brushwork,but also draw on the spiritual connotation of artistic conception creation of freehand brushwork,the latter is the essence of artistic conception creation,and the former is the external expression of the latter.The spiritual connotations of freehand brushwork include the golden mean,poetry,zen,and learning from nature.The means of creation include white space,image,line,brush,and ink,false or true.The spiritual connotation is the outline,and the means of creation serves the spiritual connotation.