以数字技术推动传统文化传承发展的路径选择

The Path Choice to Promote the Inheritance and Development of Traditional Culture with Digital Technology

数字技术通过释放主体性、高效整合资源、营建体验空间,能实现传承者与受众联通、促进传统文化“古为今用”、推进数字与文化“双向互嵌”,这对新时代传统文化传承发展具有重要意义。数字技术在推动传统文化传承进程中,存在传统文化资源共享不足导致孤岛困境、媒介消费诉求和视觉奇观展现削弱文化内涵、新兴数字技术应用普遍不足降低沉浸体验等问题。应发挥大数据协同优势,打破“信息孤岛”困境;深挖中华优秀传统文化内涵,彰显当代文化特质;多模态化全景呈现,延伸文化意义空间;推动数字文明建设,共同应对现实挑战。

By releasing subjectivity,efficient integration of resources and building experience space,digital technology truly realizes the connection of inheritors and audiences,promotes the effect of"making the past serving the present",and promotes the"two-way interaction"of digital and culture,which is of great significance to the inheritance and development of traditional culture in the new era.In the process of promoting the inheritance of traditional culture with digital technology,there are problems such as information isolation due to insufficient sharing of traditional cultural resources,weakened cultural connotation due to media consumption and visual display,and decreased immersive experience due to limited application of emerging digital technology.Therefore,we should give full play to the synergy advantages of big data to break the dilemma of information isolation,dig into the excellent cultural connotation to highlight the characteristics of contemporary culture,present multi-modal panoramic view to extend the cultural significance space,promote the construction of digital civilization,and jointly cope with practical challenges.