机遇与挑战:智媒体时代中国冰雪文化传播之思考

Opportunities and Challenges:Reflections on China's Ice and Snow Culture Com-munication in the Era of Intelligent Media

随着智能媒体时代的到来,中国的冰雪文化传播面临着机遇和挑战。一方面,智媒体为冰雪文化传播拓展了传播途径,延伸了大众对冰雪文化的认知渠道。另一方面,智媒体技术的发展也带来了一系列挑战,如信息内爆、用户失范和数字鸿沟等。为更好地推动中国冰雪文化传播,要加强技术创新,发展“利他型”的冰雪传播理念;加大政策扶持与引导,加强冰雪智媒话语管控;打造冰雪文化智库数据平台,实现冰雪文化的全景体验;推动东媒西迁北用进程,实现民族冰雪文化的精准传播;培养冰雪传播人才,提高智媒冰雪产业的服务品质。总体来说,在智能媒体时代,只有合理应对机遇和挑战,才能推动中国冰雪文化传播事业的发展。

With the arrival of intelligent media era,China's ice and snow culture communication is facing opportunities and challenges.On the one hand,intelligent mediahas expanded the communication channels for ice and snow culture communication and extended the public's cognitive channelsfor ice and snow culture.On the other hand,the development of intelligent media technology has also brought a series of challenges,such as information implosion,user misbehavior and digital divide.In order tobetterpromote the communication of ice and snow culture in China,it is necessary to strengthen technological innovationanddevelop the"altruistic"concept of ice and snow communication;strengthen policy support and guidance,and strengthen the discourse control of ice and snow intelligent media;createa data platform for the think tank on ice and snow culture,and realize the panoramic experience of ice and snow culture;promote the process of the easten media moving to the north and west,so asto realize the accurate communication of the national ice and snow culture;and develop a new generation of talents and improve the service quality of the intelligent mediaice and snow industry.In a word,in the era of intelligent media,only by reasonably responding to the opportunities and challenges can we promote the development of China's ice and snow culture communication.