跨界视域下蔡李佛拳的推广研究

esearch on the Promotion of Choy Li Fut from a Cross-Border Perspective

该文在跨界视域下,从蔡李佛拳推广优势、劣势、机遇、挑战四个层面,详细分析其现状。在阐述影响因素、消费倾向因素、逻辑因素的基础上,从推广保障、推广主体、推广渠道三个部分,深入探析跨界视域下蔡李佛拳推广路径,以供参考。

This paper analyzes the current situation of ChoyLi Fut in detail from the four levels of advantages,disadvantages,opportunities and challenges of its promotion under the cross-border perspective.On the basis of elaborating the influencing factors,the path of ChoyLi Fut promotionunder the cross-border perspectiveis analyzed in depthfromthethree partsof promotion guarantee,promotionmain bodyand promotion channels for reference.