摘要
该文在跨界视域下,从蔡李佛拳推广优势、劣势、机遇、挑战四个层面,详细分析其现状。在阐述影响因素、消费倾向因素、逻辑因素的基础上,从推广保障、推广主体、推广渠道三个部分,深入探析跨界视域下蔡李佛拳推广路径,以供参考。
This paper analyzes the current situation of ChoyLi Fut in detail from the four levels of advantages,disadvantages,opportunities and challenges of its promotion under the cross-border perspective.On the basis of elaborating the influencing factors,the path of ChoyLi Fut promotionunder the cross-border perspectiveis analyzed in depthfromthethree partsof promotion guarantee,promotionmain bodyand promotion channels for reference.
作者
吴强
WU Qiang(Zhongkai College of Agricultural Engineering,Guangzhou Guangdong 510550,China)
出处
《冰雪体育创新研究》
2024年第6期167-169,共3页
Research on innovation of ice snow sports
基金
《思政元素融入仲恺农业工程学院蔡李佛拳课程教学的措施研究》(CDZG2022J650)。
关键词
蔡李佛拳
蔡李佛拳推广
融合发展
ChoyLi Fut
ChoyLi FutPromotion
Integrated development