隐喻地图的基本理论问题

Fundamental Theoretical Issues of Metaphorical Map

学术界关于隐喻地图的相关研究依然处于初级探索阶段。隐喻地图的合理概念范畴、生产机制、话语生产原理、设计框架等基本理论问题尚未得到解决。针对这些局限性,本研究以隐喻地图的生成机制和话语生产原理等基本理论问题为具体突破点,首先定义符号学视角下“地图”的概念,并以此为基础从认知语言学相关理论入手,在阐释地图隐喻功能的基础上,界定了隐喻地图的基本概念及内涵,同时甄别出隐喻地图形象性和多义性两大基本特征;其次,通过厘清视觉隐喻发生的原理,解析了隐喻地图“相似性融合-相似性凸显-符号化”的生成机制;再次,引入语言符号学理论明晰了隐喻地图的话语生产原理,构建了基于“组合关系-聚合关系”的符号组构原理和“刺点生成”的语义传递法则;最后,以生成机制及话语生产原理为基础,提出了“明确主体-构建喻体-营造语境”的隐喻地图设计理论框架,并结合实际案例论证了其合理性和可操作性,以期为隐喻地图理论体系构建与实践应用提供参考。

As an integration of map and visual metaphor,metaphorical map has become a new means for cultural communication in the"Image Age".However,related studies are still in their infancy and the fundamental theoretical issues such as the conceptualization,generation mechanism,and discourse production principle remain underexplored.Most importantly,there exists no unified framework for metaphorical map design,which have substantially hindered the progress of theoretical innovation and practical application.Aiming to fill in these research gaps and taking the generative mechanism and discourse production principle as the breakthrough points,this paper first elaborates the concept of"map"from the perspective of semiotics,and on this basis defines the basic concept and connotation of metaphorical map from the lens of cognitive linguistics and identifies the two basic characteristics of metaphorical map,namely the figurativeness and polysemy.Second,we unravel the generation mechanism of metaphorical map-"similarity fusion-similarity highlighting-symbolization"-through clarifying the principle of visual metaphor.Third,we propose the symbolic fabric principle based on"syntagmatic relation-paradigmatic relation"and the semantic transfer principle of"pointgeneration"after clarifying the principle of discourse production of metaphorical map in reference to language semiotics.Finally,we construct a theoretical framework for the design of metaphorical map-“defining subject,choosing metaphor,and creating context”,and further demonstrate its rationality and operability with practical cases.This paper provides theoretical reference for the in-depth research and practical application of metaphorical map.