关于景德镇陶瓷产业高质量发展的对策研究

Countermeasures Research on the High-quality Development of Jingdezhen Ceramic Industry

景德镇作为千年瓷都,享有很高的知名度,一想到景德镇,就会自然想到陶瓷产业。景德镇陶瓷产业曾经无比辉煌,无论是作为御用官窑,还是作为陶瓷的代名词,都给这个地方带来了无尽的声誉。曾经景德镇十大瓷厂完美诠释了景德镇陶瓷的荣光,集合国家力量制作的瓷器工艺精湛,规模宏大,供不应求。现如今景德镇陶瓷的荣光已经不复以往,因此景德镇陶瓷产业的高质量发展已经迫在眉睫,同质化严重,缺乏自主创新、没有形成品牌效应等问题都阻碍了景德镇陶瓷产业的发展。因此笔者首先通过对景德镇陶瓷产业的发展机遇和资源进行了梳理,并提出陶瓷产业发展进程中的主要问题,最后从品牌、创新以及营销方式方面提出促进景德镇陶瓷产业高质量发展的相关建议。

Jingdezhen,as a millennium porcelain capital,enjoys a high reputation.When one thinks of Jingdezhen,ceramics naturally come to mind.The ceramic industry in Jingdezhen has had a glorious history.Whether as the imperial kiln or a synonym for ceramics,it has brought endless prestige to this place.The ten major porcelain factories in Jingdezhen once fully demonstrated the glory of Jingdezhen ceramics,showcasing exquisite craftsmanship and large-scale production supported by national efforts.Nowadays,the glory of Jingdezhen ceramics has been no longer in the past,so the high-quality development of Jingdezhen ceramics industry has been imminent!Challenges such as serious homogeneity,lack of independent innovation,and the absence of brand effects hinder the development of Jingdezhen ceramics.Therefore,this paper firstly combed through the development opportunities and resources of Jingdezhen ceramic industry,and put forward the main problems in the development process of ceramic industry,and finally put forward the relevant suggestions to promote the high-quality development of Jingdezhen ceramic industry from the aspects of branding,innovation,and marketing methods.