杭州清河坊历史街区文化空间的场景更新与对策研究

Research on scene renewal and countermeasures of cultural space in Hangzhou Qinghefang Historical District

历史街区是蕴含着丰富文化意蕴的文化空间,也是重要的城市场景。深入挖掘其背后的文化内涵与价值,有助于推进文化空间的发展,助力城市文化建设。从场景理论出发,以杭州清河坊历史街区为研究对象,结合问卷调查分析清河坊历史街区的文化空间发展现状,进而提出场景更新策略,以期为历史街区文化空间的场景更新与文化传播研究提供新思路。研究认为:清河坊历史街区文化空间目前通过建筑、活动、空间的打造,在一定程度上推动了其场景发展,但存在建筑符号缺乏深入挖掘、节庆活动社会影响较小、体验空间亲民传播有待加强的问题;其场景更新策略要从真实性、戏剧性、合法性三方面着手,包括植根区域化特色、提升数智融合体验、注重场景化营销。

Historical districts are cultural spaces with rich cultural connotations and important urban scenes. In-depth excavation of the cultural connotations and values behind them can help promote the development of cultural spaces and contribute to the cultural construction of cities. From the perspective of the theory of scenes, Hangzhou Qinghefang Historical District is taken as the research object, the current situation of cultural space development in Qinghefang Historical District is analyzed with a questionnaire survey, and then the scenario updating strategy is put forward, in order to provide new ideas for the study of scene renewal and cultural communication in the cultural spaces of historical districts. It is found that the cultural space of Qinghefang Historical District has promoted its scene development to some extent through the creation of buildings, activities and spaces, but there are problems such as the lack of in-depth excavation of architectural symbols, the low social impact of festive activities, and the need to strengthen the pro-people communication of the experience space. The strategies for updating Qinghefang Historical District scenes should be explored from the three aspects of authenticity, theatricality, and legitimacy, which means rooting in the regionalized characteristics, enhancing the experience of digital intelligence integration, and focusing on the scene marketing.