基于扎根理论的智慧养老平台用户持续使用行为影响因素研究

Study on the Factors Influencing the Users’ Continuous Usage Behavior of the Smart Elderly Care Platform Based on Grounded Theory

目的/意义探究智慧养老平台用户持续使用行为影响因素,丰富相关理论研究体系,促进智慧养老平台产品设计、优化和运营。方法/过程对智慧养老平台用户开展一对一深度访谈,采用扎根理论方法,对访谈资料进行质性分析,提炼影响智慧养老平台用户持续使用行为的相关因素。结果/结论智慧养老平台用户持续使用行为影响因素主要包括用户因素、平台因素和环境因素3个方面,提出智慧养老平台用户持续使用行为影响因素的关系框架。

Purpose/Significance To explore the factors affecting the users’continuous usage behavior of the smart senior care platform,so as to enrich the relevant theoretical research system and promote the design,optimization and operation of the smart senior care platform products.Method/Process This study conducts in-depth one-on-one interviews with users of the smart senior care platform,uses the grounded theory to conduct qualitative analysis of the interview data,and extracts the relevant factors affecting the users’continuous usage behavior of the smart senior care platform.Result/Conclusion The influencing factors of users’continuous usage behavior of the smart senior care platform mainly include three aspects:user factor,platform factor and environment factor.The relationship framework of influencing factors of users’continuous usage behavior of the smart senior care platform is proposed.