中华优秀家风文化国际传播的困境与应对

The Dilemma and Countermeasures of International Communication of Chinese Excellent Family Culture

在中华文明中淬炼而成的家风文化,凝汇了中华民族的传统智慧与实践经验,涵育了中华民族一脉相承的文化心理结构,既充分彰显着中华文明的突出特性,也蕴含着永恒的时代价值。相较于“我有他无”的文化符号而言,一方面,中华优秀家风文化以中西文明共有之“家”为基础展开叙事,其家及其文化现实功用的同质性建构议题,易于引发中西共情;另一方面,中华优秀家风文化对“个体与群体”秩序的深层设计,具有重要的世界意义与人类贡献。中华优秀家风文化作为熔铸古今、汇通中西的中华文明精神标识在其展示的过程中面临着出圈不足、文化折扣、传播损耗等困境,因而要在坚守中华文化立场、坚持文明交流互鉴的基础上,优化中华优秀家风文化传播的内容,创新中华优秀家风文化有效传播的实现途径。

The family culture,refined within the Chinese civilization,embodies the traditional wisdom and practical experience of the Chinese nation.It nurtures a cultural psychological structure passed down through generations,showcasing the outstanding characteristics of Chinese civilization while containing eternal values relevant to all ages.Compared to the cultural symbols which are unique to a nation,on the one hand,the Chinese excellent family culture of family narrates its stories based on the common concept of“home”shared by both Chinese and Western civilizations.It constructs issues of homogeneity in the practical utility of“home and its culture”,which easily evoke empathy between China and the West.On the other hand,the profound design of the“individual and collective”order in Chinese excellent family culture has important global significance and human contribution.The Chinese excellent family culture,as a symbol of the spiritual essence of Chinese civilization that integrates ancient and modern,and bridges East and West,face challenges such as“insufficient outreach”,“cultural discounts”,and“transmission losses”in the process of its display.Therefore,it is necessary to optimize the content production of the dissemination of Chinese excellent family culture based on upholding the Chinese cultural standpoint and adhering to the exchange and mutual learning of civilizations.It is essential to innovate the effective pathways for the dissemination of Chinese excellent family culture.