数字平台互补者经验对迭代创新的影响研究

Impact of Complementors’ Experience on Iterative Innovation in Digital Platform

基于经验学习视角,以中国地区iOS平台上的移动应用程序为研究样本,通过双向固定效应模型,实证探究互补者经验与其产品迭代创新之间的关系,以及平台主进入的情境效应。研究表明,互补者生态经验丰富度对产品的迭代新颖性、迭代敏捷性有促进作用,产品经验多样化对迭代新颖性和迭代敏捷性有正U形影响。进一步,基于平台治理视角发现,平台主进入在互补者经验和迭代创新之间起着重要的情境作用。具体而言,平台主进入削弱互补者的生态经验丰富度对迭代敏捷性的促进作用,同时也会削弱产品经验多样化对迭代新颖性的正U形作用。

Based on experiential learning theory,this study explores the impacts of complementors’experience on iterative innovation and considers the moderating effect of platform owner’s entry on the relationship between the above two.In this study,the dataset of Apps was collected from iOS App Store in China,which consist of the panel data,and then regression analysis was used to test the research hypotheses.The results show that:complementors’ecosystem experience is positively related to the novelty and agility of product iterative innovation,and product experience diversity shows a U-shaped pattern with the novelty and agility of iterative innovation.Furthermore,based on the perspective of platform governance,it is found that platform owner’s entry plays an important contextual role between complementor experience and iterative innovation.Specifically,platform owner’s entry weakens the facilitating effect of complementors'ecosystem experience on iterative agility,and also weakens the positive U-shaped impact of product experience diversity on iterative novelty.