本土制造企业高端化转型的战略决策逻辑研究

Research on the Strategic Decision-Making Logic of High-End Transformation of Local Manufacturing Firms

依托纵贯式单案例研究方法,以实现高端化转型的本土领先企业雅迪为例,在内外部双重压力下,搭建了传统制造企业转型突围背后的决策逻辑动态演化模型。研究发现:①在本土制造企业高端化转型过程中,因果逻辑和效果逻辑间呈现出“关系依赖式共存”“冲突式共存”与“互补式共存”3种微观共存模式;②外部环境不确定性是决策逻辑“何时”转换的“触发器”,内部资源位置则是其“如何”转换的“使能器”,内外部压力间的动态适配是混合逻辑动态属性的重要来源;③分离或整合双重压力间的矛盾与悖论,将引致混合逻辑间消极的冲突或积极的互补,而兼具积极面与消极面的双元性认知特征,将有助于传统制造企业在高质量发展背景下动态维持竞争优势。

Based on a longitudinal single case study method,we take YADEA,a leading local firm that has achieved high-end transformation,as an example.Under both internal and external pressure,a dynamic evolution model of the decision-making logic behind the transformation process is built.The study found that:①In the process of high-end transformation,the coexistence of the causal logic and the effectual logic shows three kinds of micro models:“dependent coexistence”,“conflicting coexistence”and“complementary coexistence”;②The uncertainty of the external environment triggers“when”to switch,and the internal resource location enables“how”to switch,and the dynamic adaptation between the two stressors is the driving force of the evolution of the dynamic hybrid logic;③Separating or integrating the paradox between the dual stressors will result in conflicting or complementary hybrid logic,but both positive and negative aspects of the ambidextrous decision-making logic will help traditional enterprises dynamically maintain their competitive advantages.