宁波区域新媒体行业人才需求分析及培养策略--以宁波幼儿师范高等专科学校为例

Analysis of Talent Demand and Cultivation Training Strategies for the New Media Industry in Ningbo Region--Taking Ningbo Childhood Education College as an Example

宁波作为江南水乡兼海港城市,在新媒体行业具有良好的发展环境和潜力。研究发现,新媒体企业最需要的人才类型是策划创意类,其次是新媒体运营和摄影摄像。专业技能需求主要包括文本制作、视频制作、数据分析和活动推广等方面。自主学习能力和抗压能力被认为是新媒体广告人才的重要素养。宁波地区新媒体行业人才培养也存在不平衡现象,需要加强高校和职业院校的新媒体专业教育,提高课程设置和教学方法的适应性;采用模块化分段教学和实践教学方法,以提升学生的职业能力和实践能力,满足行业对人才的需求。

As a port city,Ningbo has a favorable development environment and potential in the new media industry.Research has found that the most needed talent types for new media companies are planning and creativity,followed by new media operations and photography and videography.The professional skill requirements mainly include text production,video production,data analysis,and event promotion.Autonomous learning ability and stress resistance ability are considered important qualities for new media advertising talents.There is also an imbalance in talent cultivation in the new media industry in Ningbo,and it is necessary to strengthen the education of new media majors in universities and vocational colleges,improve the adaptability of curriculum design and teaching methods,and to adopt modular segmented teaching and practical teaching methods to enhance students’professional and practical abilities and meet the industry’s demand for talent.