可口可乐中国公司营销策略与销售的关系

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摘要本文旨在深入探讨可口可乐公司的营销策略,通过分析营销策略与销售的关系,深入研究这些策略的执行对可口可乐市场表现的影响,并对可口可乐未来的营销策略进行了展望。本文的研究成果对于其他企业制定营销策略具有一定的借鉴意义。

作者胡晓宇

机构地区谢菲尔德大学

出处《老字号品牌营销》 2024年第7期16-18,共3页 China Time-honored Brand

关键词可口可乐营销策略销售

参考文献4

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老字号品牌营销

2024年第7期

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