全媒体传播体系下出版深度融合发展研究

Research on the Development of Deep Integration of Publishing under the All-media Communication System

在全媒体传播体系建构纳入国家战略规划背景下,处于数字化浪潮中的中国出版业面临产销技术、业务模式、组织机构等多方面的冲突与转型。在完成从数字出版到融合出版的过渡后,出版深度融合成为当下我国出版业面向未来生态建设的全新趋势。本课题紧密结合数字化环境下的新出版传播体系,以全媒体传播视角审视出版产业的深度融合问题,探讨出版融合发展的理论框架,以传统出版转型为立足点,构建多维度、系统化、针对性的全媒体传播体系下出版深度融合发展的实践路径和生态保障体系。

Against the backdrop of the all-media communication system entering the national strategic planning,the Chinese publishing industry,caught in the wave of digitization,is facing conflicts and transformations in production and sales technology,business models,and organizational structures.After completing the transition from digital publishing to Integrated Publishing,deep integration of publishing is a new trend for the future ecological construction of China's publishing industry.This topic closely combines the new publishing and communication system under the digital environment,examines the deep integration issues of the publishing industry from an all-media communication perspective,discusses the theoretical framework for integrated publishing development,and with the transformation of traditional publishing as the foundation,constructs multidimensional,systematic and targeted practice paths and ecological guarantee system for deep integration of development under the all-media communication system.