数字技术视域下网络审美的新变

Changes in Internet Aesthetics from the Perspective of Digital Technology

数字技术为网络审美带来了空前新变,日常审美活动的重心由传统媒介向网络空间倾斜。把握数字技术带来的影响,对网络审美中对象和主体在传播方式、风格追求、存在状态、组织形式等层面的新变进行分析,认为客体层面的新变在于互动、拼贴与审美化特点的凸显,主体层面的新变则体现在交往性追求的增加上。以此为基础进一步展望网络审美的发展趋势,针对其消费主义的负面影响,提出加强主流文化引导、增强社会监督等应对措施。

Digital technology has brought unprecedented changes to internet aesthetics,and the focus of daily aesthetic activities has shifted from traditional media to the Internet.With the influence of digital technology in mind,this paper analyzes the changes in communication methods,style pursuits,existence states,organizational forms etc.of the subjects and objects of Internet aesthetics so as to present an outlook of future development trends of Internet aesthetics and to propose methods and measures in respond to its negative effects of consumerism and excessive commercialization.