城市品牌建设如何影响企业家精神——来自文明城市评选的经验证据

How City Brand Development Impacts Entrepreneurship--Empirical Evidence from Civilized City Selection

城市品牌作为城市的“金字招牌”,在吸引企业家投资的同时,也为培育企业家精神提供了良好的环境和文化滋养。然而,鲜有研究从城市层面关注城市品牌建设对企业家精神的影响。鉴于此,本文基于2008—2020年中国地级市的面板数据,采用多时点双重差分模型,评估城市品牌建设对企业家精神的影响。研究结果表明:(1)城市品牌建设有助于培育企业家精神,该结论经过一系列稳健性检验依然成立;(2)城市品牌建设通过改善商业信用环境、吸引风险投资进一步提升了企业家精神;(3)环境不确定性和财政自主权是城市品牌建设对企业家精神影响的边界条件,当环境不确定性较大或财政自主权较高时,城市品牌建设对企业家精神的正向影响更强;(4)相比于中部地区、小城市和特大城市,城市品牌建设对企业家精神的正向影响在东西部地区、中等城市和大城市更为显著。本研究结论不仅为政府持续推进城市品牌建设提供了理论支持,也为企业家实现事业发展和价值追求提供了借鉴和指导。

As the“golden signboard”of a city,city brand plays a pivotal role in attracting entrepreneurial investment while simultaneously fostering an environment conducive to nurturing the entrepreneurial through its cultural and environmental nourishment.However,scant research has explored the impact of city brand efforts on the entrepreneurial spirit from a city-level perspective.In light of this,the current study utilizes panel data from Chinese prefecture-level cities spanning 2008—2020,employing a multi-temporal difference-in-dfferences model to assess the impact of city brand development on the entrepreneurial.The findings reveal:(1)City brand development significantly contributes to the cultivation of the entrepreneurial spirit,a conclusion that withstands a series of robustness tests.(2)The enhancement of the entrepreneurial through city brand development is further facilitated by improvements in the business credit environment and the attraction of venture capital investments.(3)Environmental uncertainty and financial autonomy serve as boundary conditions for the influence of city brand development on the entrepreneurial.The positive effects of city brand development on the entrepreneurial are more pronounced under conditions of greater environmental uncertainty or higher levels of financial autonomy.(4)Compared to central regions,small cities,and megacities,the positive impact of city brand development on the entrepreneurial is more significant in eastern and western regions,medium-sized cities,and large cities.These conclusions offer theoretical support for governments to continue promoting city brand development and provide insights and guidance for entrepreneurs seeking to achieve business growth and value realization.