以ChatGPT为代表的数字技术赋能冰雪体育旅游产业高质量发展:逻辑架构、要素协同及数字治理

Empowering High-quality Development of Ice and Snow Sports Tourism Industry with Digital Technology:Logical Architecture,Element Synergy,and Digital Governance

习近平总书记关于“冰天雪地也是金山银山”的重要论述,为冰雪体育旅游产业高质量发展提供了行动指南。运用文献资料法等研究方法,基于新型冰雪体育旅游业态、消费模式不断涌现,形成多要素联动的基本结构集成化中枢耦合系统;战略目标多向度,三重效益协同;运行逻辑智能化、供需精准匹配的逻辑架构。以ChatGPT为代表的数字时代冰雪体育旅游产业高质量发展亟需数字治理要素协同,其中数字人才要素是创新根基、技术创新要素是原生性内生动力、产品创新要素是产业核心、数据资源要素是战略资源、渠道创新要素是联动保障,五大要素协同联动为冰雪体育旅游产业高质量发展提供数字治理指引:政策法规精准供给,强化软硬约束共促;打造立体监管机制,推进治理过程靶向施策;驱动治理主体双向触达,促进多元主体共治;精准配置治理资源,驱动要素禀赋转型升级。

General Secretary Xi Jinping’s important discourse on“ice and snow are also mountains of gold and silver”provides an action guide for the high-quality development of ice and snow sports tourism industry.Using literature and other methods,based on the continuous emergence of new types of ice and snow sports tourism formats and consumption models,a basic integrated structure with multi factor linkage and a central coupling system will be constructed;multi directional strategic goals and triple benefit synergy;a logical architecture with intelligent operation logic and precise matching of supply and demand.The high-quality development of the ice and snow sports tourism industry in the digital era urgently requires the collaboration of digital governance elements.Among them,the digital talent element is the foundation of innovation,the technological innovation element is the endogenous driving force,the product innovation element is the core of the industry,the data resource element is the strategic resource,and the channel innovation element is the linkage guarantee.The five major elements of collaborative linkage provide digital governance guidance for the high-quality development of the ice and snow sports tourism industry:precise supply of policies and regulations,strengthen the joint promotion of soft and hard constraints;building a three-dimensional regulatory mechanism and promoting targeted policy implementation in the governance process;driving two-way communication among governancing entities and promote collaborative governance among multiple entities;accurately allocating governance resources and driving the transformation and upgrading of factor endowments.