创意写作视域下的跨媒介叙事及其表现

Transmedia Storytelling and Its Performance from the Perspective of Creative Writing

跨媒介叙事是创意写作由一度创意向二度创意转化的具体叙事方式,它以超文本和互文性为叙事形式,以商业性和娱乐性为主要目的,通过开放包容的故事机制召唤读者参与故事世界的建构。网文IP作为文学、经济与资本的整合性场域,在跨媒介形态转换中体现出丰富的跨媒介叙事策略,是创意写作视域下跨媒介叙事的具体表现。创意写作与文化产业的密切关系以及创意写作教育教学实践对跨媒介写作的重视,都表明跨媒介叙事正在影响着创意写作学科的发展,它是创意写作产业化的必经道路,也是创意写作在媒介融合时代的重要战略。

Transmedia narrative,a specific narrative mode of creative writing from one-degree creativity to two-degree creativity,takes hypertext and intertextuality as the narrative form,commerciality and entertainment as the main purpose.It invites readers to participate in the construction of the story world through an open and inclusive story mechanism.As an integrated field of literature,economy and capital,online text IP embodies a rich transmedia narrative strategy in the transformation of transmedia forms,which is a concrete manifestation of transmedia narrative from the perspective of creative writing.The close relationship between creative writing and the cultural industry and the emphasis on transmedia writing in the teaching practice show that transmedia narrative is influencing the development of creative writing,which is the only way for the industrialization of creative writing and an important strategy in the era of media convergence.