红色旅游资源融入高职校园文化建设功能和路径探析——以黎明职业大学为例

Analysis on the Function and Realization Path of Red Tourism Resources Integrated Into the Construction of Campus Culture in Higher Vocational Colleges:Case of Liming Vocational University

红色旅游资源融入高职校园文化存在主题特色不突出、受众不明确,内容缺乏时代性、形式单一,传播手段单一、影响力有限等问题。黎明职业大学将红色信念和精神融入人才培养方案和校园活动,创新育人模式;利用红色资源,建设校园文化环境;开展红色故事宣讲社会实践活动;对接红色旅游产业,加强校企合作;打造“红黎园”智慧旅游平台,探索红色旅游资源融入高职院校校园文化建设的实现路径。

The integration of red tourism resources into the campus culture of vocational colleges has problems such as lack of prominent thematic characteristics,unclear audience,lack of timeliness and single form,single means of dissemination,and limited influence.Liming Vocational University explored the implementation paths of integrating red tourism resources into the campus culture construction from the following aspects:integrating red beliefs and spirit into talent training programs and campus activities,and innovating educational models;utilizing red resources to build the campus cultural environment;carrying out social practice activities to promote red stories;connecting with the red tourism industry and strengthening university-enterprise cooperation;building a“Red LMU”smart tourism platform.