大学生网络社交“圈层化”困境与引导策略研究

Research on the Dilemma of“Circle Stratification”of Online Social Networking and Guiding Strategies

网络社交时代,网络社交“圈层化”深刻影响着大学生人际交往形式的转变和对价值取向的把握。通过对大学生网络社交的行为表征分析可以发现,“圈层化”趋势在沉默螺旋、信息孤岛以及群体极化效应的作用下,一定程度上削弱了网络思想政治教育工作的实效性,加大圈层鸿沟与舆论风险化解难度。对此,可通过“认识—融入—升华”圈层,进一步把握大学生网络社交圈层话语体系,健全以人为本的舆论引导机制,打造网络育人新阵地,对大学生的网络社交进行价值引领和行为引导。

In the era of online social networking,the“circle stratification”of social networking has profoundly affected the transformation of college students’interpersonal communication forms and the grasp of their value orientation.Through the analysis of the behavior representation of college students’online social networking,it can be found that the trend of“circle stratification”has weakened the effectiveness of online ideological and political education to a certain extent under the influence of the spiral of silence,information islands and group polarization,and increased the difficulty in resolving the gap between the circles and the risk of public opinion.In this regard,we can further grasp the discourse system of college students’online social circles through“understanding-integration-sublimation”of the circles,improving the people-oriented public opinion guidance mechanism,creating a new position for online education,and providing value guidance and behavior guidance for college students’online social networking.